YouTube Will Run Back-to-Back ‘Ad Pods’ Before Videos to Reduce Interruptions
YouTube Will Run Back-to-Back ‘Ad Pods’ Before Videos to Reduce Interruptions YouTube has finally realized that fewer ads are better for a more immersive user experience, and also lead to fewer viewer dropouts from the video. The company will launch ‘Ad Pods’ or back-to-back commercials before a video begins to boost visibility metrics for the ad and also decrease user attrition mid-video due to multiple ad breaks. “Our recent user experience research suggests that in addition to factors such as the length of ads, viewers are quite sensitive to the frequency of ad breaks, especially during longer viewing sessions....