Samsung Shifts Focus Back to Mid-Range Phones to Compete in India
Samsung Shifts Focus Back to Mid-Range Phones to Compete in India There is no doubt that Samsung has lost its once-mighty share of the midrange smartphone segment with the arrival of Chinese brands such as a Xiaomi and Honor, which offer impressive hardware at attractive price points and undercut Samsung’s offerings. In a bid to regain the lost market, Samsung is making a drastic change in its smartphone strategy by bringing new features to mid-range devices before they arrive on flagship smartphones....