10 Best Digital Marketing Courses Online (Free and Paid)
Now that the internet has taken over the world and most of us spend more time on the internetvisiting cool websitesthan on any other traditional media sources, marketing your product online has become a necessity. Online marketing is necessary if you want to acquire customers from all over the world. The best thing about online marketing is that you can zero-in on your potential customers. You can target them based on various parameters like age, purchasing power, region, preferences, and more. This allows you to spend your marketing dollars in the best possible way. However, to do that, you need a good digital marketer who knows their stuff. So, whether you are someone who wants to become a digital marketer or someone who just wants to use this skill in enhancing their businesses, these best online digital marketing courses will help you.
Best Digital Marketing Courses Online in 2020
1. The Complete Digital Marketing Course – 12 Courses in 1
I find that Udemy is one of the best places to find a course. Not only their courses are professionals and rated by actual students but they are also priced right. You pay once and you have lifetime access to the course. When it comes to digital marketing courses online, the “The Complete Digital Marketing Course – 12 Courses in 1” is one of the best in the business.This is an extensive course with more than 23 hours of video content, 36 in-depth articles, and 4 downloadable resources.In this course, you will not only learn about the basics of digital marketing but also learn how to build an online business from scratch. Another good thing about this course is that you don’t require any prior digital marketing knowledge.
It starts from the basics so anyone can take it. More importantly, it is suitable for all types of businesses including digital products, physical products, services, B2B businesses, and B2C businesses.The whole curriculum covers 12 different courses which include market research, email marketing, WordPress, SEO, YouTube marketing, social media marketing, and more. I can sing praises of this course but don’t listen to me. Click on the link below and listen to the more than 66,000 students who have rated this course. It is one of the best if not the best digital marketing courses you can find online.
Course Rating:4.5 (Rated by 66,405 students)
Difficulty level:Beginner
Buy Course on Udemy:Starting at $9.99
2. The Complete Digital Marketing Guide – 17 Courses in 1
Another great course on digital marketing is the “The Complete Digital Marketing Guide – 17 Courses in 1” on Udemy. If you want tolearn everything that has to with core digital marketing along with all the fringe ideas and conceptsthen this is the course for you. Covering 17 different topics, the course is 63.5 hours long and takes you from a-z of digital marketing. There are also 51 written articles and 76 downloadable resources to help you out. Like the course mentioned above, this course doesn’t require any prior knowledge. All you need is a computer with an internet connection and the will to learn.
Talking about the course itself, itcovers topics such as market research, social media marketing, Facebook and Instagram marketing using adsand organic channels, YouTube marketing, Google Ads, and more. It also teaches you how tocreate websites using a website builderlike WordPress so you can take your existing business online. You will also learn how to optimize your website’s SEO to get more organic traffic so you can save your ad dollars. This is a great online course on digital marketing and you should check it out.
Course Rating:4.5 (Rated by 2,398 students)
Difficulty level:Beginner
Buy Course on Udemy:Starting at $9.99
3. Digital Marketing Masterclass – 23 Courses in 1
The “Digital Marketing Masterclass – 23 Courses in 1” is aiming tohelp you improve your business’ online presence and improve its brand identity using digital marketing strategies. If that speaks to you then this course is for you. In this course, you will learn how to use dozens of proven digital marketing strategies to enhance your business’ visibility. You will learn social media marketing using all of the most popular social media platforms including Facebook, Instagram, Pinterest, and more, to grow your business.
The best part is thatthe course pushes you to take action while learningso you gain practical experience and see tangible results. This is a big positive for this course. Other things that you will learn during this course include email marketing, improving subscriber count and social media following, increasing conversion rates, and more. This is a course that will give a much needed online boost to your business so you can expand and earn more. You should check it out.
Course Rating:4.3 (Rated by 7,405 students)
Difficulty level:Beginner
Buy Course on Udemy:Starting at $9.99
4. Growth Hacking with Digital Marketing (2020 Edition)
While the above three courses were targeted at beginners, this is more of an advanced course on digital marketing. Before taking this course need to have solid online navigation skills and an understanding of what basic digital marketing concepts like SEO, social media, email marketing, and online advertising are. The “Growth Hacking with Digital Marketing” course ismeant for professionals who want a job as a “Growth Hacker”in companies such as PayPal, IBM, Accenture, and more. The course teaches you to use the right data to drive the digital marketing teams to get the desired results.
In this course, you willlearn the benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV, and CAC calculations. The course also covers topics such as inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more. As I mentioned before, this is not a course for beginners. It is meant for digital marketing professionals who want to enhance their knowledge and become a growth hacker to land jobs in some of the best companies in the world. If that’s you, check it out.
Course Rating:4.3 (Rated by 3,972 students)
Difficulty level:Intermediate to Advanced
Buy Course on Udemy:Starting at $9.99
5. Fundamentals of Digital Marketing by Google
If you are looking for afree digital marketing course onlinethen there is none better than the “Fundamentals of Digital Marketing” byGoogle. I mean if you want to learn digital marketing then what better company to learn it from the one which birthed the entire field. Before taking this course, note that this is a beginner level course which does not require any prior knowledge. What’s best is that once you complete the courseyou get a certificate by Interactive Advertising Bureau Europe and The Open University. This is great for your CV and will help you in your job hunting phase. The course consists of 24 modules and lasts around 40 hours. That said, it’s designed for self-paced learning so you may take less or more time depending on your learning abilities and commitment to the course.
The course starts by helping you create your online presence and then market it. You will learn about websites, how they work, and what criteria affect a website’sGoogle Searchrankings. You will alsolearn about search engines, how they work, how you can optimize SEO, and more. The course also covers paid advertising. Then it moves on to social media marketing, content marketing, and more. All-in-all, this is an in-depth and complete course on digital marketing that you are getting for free.
Course Rating:NA
Difficulty level:Beginner
Enroll on Google:Free
6. Digital Marketing Courses on SEMrush Academy
For those who don’t know, SEMrush is one of the leading digital marketing solution providers on the market. Their tools are used by digital marketers around the world in some of the biggest online companies. Apart from its awesome tools, the company has also created a “SEMrush Academy” which consists of various courses on digital marketing. You cantake courses on website audit, SEO Toolkit, SEO fundamentals, keyword research, backlink management, and more. The best part about these courses is that they are taught by industry-leading experts in their respective fields. Besides teaching you the theory, the experts also show you the practical application of things that they cover which is helpful.
Oh, and did I tell you that the courses are free to take. Not only that, once you complete a course, you can take a test to earn a certificate which is going to help you when you are looking for jobs. Since there are individual courses on different topics, they aregreat for digital marketers who want to improve only the skills that are lacking. On the flip side, it does make it harder for beginners as they won’t know where to starts. Despite its shortcomings, the online digital marketing courses on SEMrush Academy one of the best places to learn digital marketing for free.
Course Rating:NA
Difficulty level:Beginner to Intermediate
Enroll on SEMrush Academy:Free
7. Online Digital Marketing Course on HubSpot Academy
HubSpot is a developer and marketer of software products for inbound marketing and sales. Like SEMRush, it offers a complete suite of digital marketing tools to help people grow their business. Like SEMRush, HubSpot also offers a series of courses on digital marketing on its HubSpot Academy platform. The academy featurescourses on topics such as inbound marketing, content marketing, building advanced Twitter strategy,building end-to-end Instagram marketing strategy, and more.
As you can see, unlike other courses mentioned on this list, the courses on HubSpot are quite specific. This is great for current digital marketers who want to improve a specific skill set. Like SEMrush, I don’t recommend HubSpot Academy courses to beginners as they won’t know where to start. On the other hand, it’s completely free so spirited learners can take advantage of the dozens of courses on digital marketing to enhance their skills for free.
Course Rating:NA
Difficulty level:Beginner to Intermediate
Enroll on HubSpot Academy:Free
8. ClickMinded Digital Marketing Courses for Professionals
If money is no bar for you and you want to learn from the best digital marketers working in some of the biggest companies in the world, then this is the course for you. The entire course on digital marketing consists of 7 modules. Theyinclude social media marketing, content marketing, email marketing, paid advertising,sales funnels, Google Analytics, and search engine optimization (SEO). Your instructors include professionals who work in companies like Lyft, Airbnb, General Assembly, Techstars, and more. Since these are professional courses, they also command a professional price.
Each module costs $497 while you can get the entire course for $997. That said, I have seen people getting higher discounts after they enroll for a free course on the platform and receive marketing emails from the company. Obviously, this is a price that is hard to justify if you are working alone or have a small business. That said,if you know all the basics and want to learn industry secrets, this the course to get. Maybe you can convince your employer to buy the course for you. Again, if you are looking for a real professional course taught by industry experts, this might just be the digital marketing course for you.
Course Rating:NA
Difficulty level:Professional
Buy from ClickMinded:$997
9. Digital Marketing Courses on Skillshare
Skillshare is an online educational platform that gives you access to thousands of courses on different subjects for a flat subscription fee. The roster of digital marketing courses on Skillshare is quite solid. You canfind courses on topics such as Instagram for business, social media marketing, digital marketing for writers, digital marketing with Google ads, introduction to digital marketing, SE) basics and more. There are dozens of courses on digital marketing here and most of them are good. That said, like SEMrush and HubSpot, the problem here is that it will be hard for beginners to start as they won’t know which course they should start with. If you do not know about digital marketing, then you will be better served by Udemy courses mentioned at the start of the article. However, if you are someone who is okay with non-linear learning progress, you can check it out.
Course Rating:NA
Difficulty level:Depends on the course you choose
Get it on Skillshare:$15/month or $99/year, Free for the first 2 months
10. Learn Digital Marketing on YouTube
Finally, let’s end this article with a free resource for people who just want a primer on digital marketing and not necessarily pursue it as a career.There are several YouTube channels that cover both the basics and advanced topics in digital marketing.The best part is that you can learn from several sources and choose the channel whose teaching methods are for you. Do be aware of false channels who claim to convert you into a digital marketing expert in a week or month or who claim to help you earn x amount of dollars in a month.
These are clickbait videos and you should avoid them at all costs. Look for the “Verified by YouTube blue check sign” to find legitimate creators and go through the comments section to see if past viewers were happy with the videos or not. Finally, we have linked some of the popular YouTube channels on digital marketing below, so you can check them out to get started.
Course Rating:NA
Difficulty level:Depends on the course you choose
Learn on YouTube:Free (GaryVee,Jay Baer,Neil Patel,Pat Flynn,Moz,Kimberly Ann Jimenez,Brian Dean)
Learn Digital Marketing and Improve Your Business
That ends our article on the best digital marketing courses that you can get online. We have mentioned both free and paid and beginner to professional level courses. So, you have no excuse to start your learning journey. One of the best things about digital marketing is that likeweb developmentit is very easy to get into and isn’t a field likeArtificial Intelligencethat requires a background knowledge. So check out these courses and start learning today. Do let us know why you are interested in this particular subject. Are you looking for a job or just want to enhance your business. Drop your thoughts in the comment section below.
Rachit Agarwal
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