Asus CEO Jerry Shen Says Gaming Phone ‘Can Be Expected’, Possibly with ROG Branding

Mobile gaming is reaching an all time high andOEMs are taking notice. Following the launch of the Razer Phone, Chinese smartphone manufacturer jumped on the gaming smartphone brigade and launched theBlack Shark gaming phonelast week.

Now, according to a recentreportfromAstig.ph, Asus might also release its own gaming phone under its Republic of Gamers (ROG) brand.

The publication interviewed Asus executives, including Jerry Shen, CEO Asus Global, at the opening of Asus Philippines’ 100th store.

During the interview, Shen confirmed that a gaming phone can be“expected”, but revealed no further information regarding the timeline. The executives then spoke about the resonance of the Asus ROG among the gaming community, so we expect this phone will be part of the company’s signature gaming brand. It’s hard to see Asus announcing a new brand for gaming smartphones alone, as the ROG branding will help it amplify the marketing efforts.

According to the report, Asus was expected to reveal a gaming smartphone at MWC 2018 in Barcelona earlier this year, however, the company released itsZenfone 5lineup at the event.

The company is expected to release an entirely new Zenfone lineup in Q2 2018, including updates for the Zenfone Live and Zenfone Max, in addition to the Zenfone 5 series.

Pranob Mehrotra

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