Asus Launches Entry-level ZenFone Lite (L1), ZenFone Max (M1); Priced Starting at Rs 5,999

Asus is still gunning forXiaomi’s crownone new smartphone at a time. The rivalry which started out withZenFone Max Pro (M1)in the budget segment earlier this year has now transcended to the entry-level market with the arrival of two new Asus smartphones, i.e the ZenFone Lite and ZenFone Max in India.

Price and Availability

This entry-level series has been pricedstarting at Rs 5,999 for ZenFone Lite,which packs inside 2GB of RAM and 16GB of storage. The ZenFone Max, with 3GB of RAM and 32GB of storage, ispriced at Rs 7,499. They’ll go head-to-head with the Redmi 6A and Redmi 6 from Xiaomi.

Both of these entry-level phones come in two color variant, namely Black and Gold. They will go on sale during Flipkart Festive Dhamaka Days, which will kick off in time for Diwali in the first week of November.

ZenFone Lite: Specs

Starting off with ZenFone Lite, itfeatures a 5.45-inch HD+ IPS LCD displaywith an aspect ratio of 18:9 and 1440 x 720p display resolution. The device has a polycarbonate build, but with a metallic finish, that feels quite good in the hand.

This device is powered by theSnapdragon 430 processor, coupled with 2GB of RAM and 16GB of storagebut that’s should be plenty for a sub-Rs 7000 smartphone. It runs Android 8.0 Oreo-based ZenUI 5.0, which is fairly smooth and intuitive but giving Android Pie out-of-the-box would have been great.

On the optics front, theZenFone Lite sports a 13MP (f/2.0) rear sensor and a 5MP (f/2.2) selfie camera(along with an LED flash) that should suffice your photography needs. You also get Face Unlock functionality via the front camera. There’s the lack of a fingerprint sensor on this device, well, you know because of obvious budget constraints.

ZenFone Max: Specs

Both of these devices feature a similar design on the front, with the 5.45-inch HD+ IPS LCD display andcomes with the same metallic panel as its cheaper counterpart. There’s also a fingerprint sensor at the top center on the back here and it’s pretty fast.

ZenFone Max is also powered by the same Snapdragon 430 processor, paired with 3GB RAM and 32GB internal storage. Asus haspacked a larger 4,000mAh batteryin this device to justify the “Max” moniker next to it.

On the optics front, ZenFone Max sports the same 13MP (f/2.0) rear camera as the Lite variant, butbumps up the front camera to 8MP (f/2.2) to capture better selfies. You get Android 8.0 Oreo-based ZenUI 5.0 and Face Unlock here as well, along with a triple-SIM and microSD card tray on both phones.

To sum it all up, here’s a quick look at the specs of both of these entry-level ZenFone devices:

As you can see, you do get the usual set of connectivity options including Wi-Fi 802.11 a/b/n, Bluetooth 4.0, A-GPS, GLONASS, microUSB charging port (I’m not complaining), and 3.5mm headphone jack.

We will be extensively testing both of these phones, while also pitting them against its direct competitors from Xiaomi, so stay tuned for our in-depth review and comparisons. Until then, how do you like the ZenFone Lite (L1) and ZenFone Max (M1)? Will you be interested in buying one of these phones? Let us know in the comments down below.

Anmol

Getting my start with technology journalism back in 2016, I have been working in the industry for over 7 years. Currently, as the Editor of Beebom, I’m leading the coverage on the website. While my expertise lies in Android, Windows, and the apps world, find me reading manga, watching anime, and playing Apex in my free time.

Add new comment

Name

Email ID

Δ

01

02