Over 5 Lakh Mi TVs Sold During Festival Sale in India, Says Xiaomi

Xiaomi on Thursday announced it has sold more than 5 lakh Mi TV units during a 24-day festive sale period starting September 28. According to the company, the milestone was achieved during its‘Diwali With Mi’ promo eventacross mi.com, Flipkart, Amazon and all offline channels. Mi TV was the highest-selling TV on Amazon and Flipkart during the shopping festival, the company said.

“Our Smart TV business was born in 2018 and it has flourished well in India. In a short span of time of three months since inception, we became the #1 Smart TV brand in India and have continued our streak for five consecutive quarters”, Eshwar Nilakantan, Category Lead – Mi TV, Xiaomi India, said in a statement.

As part of its plans to consolidate its position as the premier smart TV vendor in India, the company last month unveiled a bunch ofnew Mi 4X smart TVs, along witha water purifierand theMi Smart Band 4in the country. Mi TV 4X 65-inch has been priced at Rs 54,999. The Mi TV 4X 50-inch will cost Rs 29,999 while the 43-inch Mi TV 4X model will be available for Rs 24,999. The Mi TV 4A 40-inch TV will cost Rs 17,999.

The new Mi TVs feature a redesigned version of the company’s proprietary ‘PatchWall’ interface based on Android 9 Pie, and havebuilt-in Netflix and Amazon Primestreaming services. The company is alsoexpected to launch its Mi TV 5 lineupin the country before the end of this year.

As for the Mi TV 4 series, Xiaomi claims it is the first in the world to come with Google’s ‘Data Saver Mode’ that allows up to three times more content streaming, and a data counter for individual apps and an ability to cast locally and wirelessly to the TV without the need for an Internet connection.

With Inputs from IANS

Kishalaya Kundu

Passionate techie. Professional tech writer. Proud geek.

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