Reddit’s r/Cricket is Now the Official Sponsor of the Iceland Cricket Team

You may like cricket or absolutely hate it, but one thing that you can’t deny about the game is that it brings people together – even across geographies. One of the finest examples is how cricket fans from all around the world banded together to support IcelandCricket. Since Iceland isn’t a member of the ICC, the Iceland national cricket team doesn’t receive any funding from the sport’s governing body, and was even denied the opportunity to participate in World Cup qualifying rounds.

Undeterred, the Iceland Cricket Board launched acrowdfunding campaignto become the world’s first crowdfunded international cricket team. News about the crowdfunding campaign reachedr/cricketwhen alinkwas posted on the forum and it garnered a lot of interest from the global cricket community.

In the comments, userrreyvproposedto help the cricketers by banding together and crowdfunding the team to become their official sponsors. Not only was the idea noble, but it also gave redditors the opportunity to do what they do best – shitpost.

Following up on the idea, Redditorthesatansvaletreached out to Kit Harris, Secretary of the Iceland Cricket Board, and proposed the crowdfunding idea. A separate crowdfunding campaign was set up to raise GBP 2,000, which would maker/cricketthe official team sponsor for the Iceland Cricket team for two years. It’s rumored that India cricket captain Virat Kohli is also a secret patron, but this piece of information hasn’t been confirmed yet.

We’ve had an anonymous donation of 10,000 rupees and we’ve heard a rumour that our secret benefactor is@imVkohli. We’re trying to get confirmation. It’s possible that the great Kohli has joined the crowdfunding of the world’s newest national cricket team.https://t.co/s3iDDswqhp

— Iceland Cricket (@icelandcricket)April 14, 2018

The campaign was an instant success andr/cricketis now the official team sponsor for the team. The Iceland Cricket team will now have ther/cricketbranding on their 2018/2019 team and supporters’ shirts. Additionally,Redditwill also become the official sponsor for the team’s UK tours in 2018 and 2019.

We are delighted to announce thehttps://t.co/yanXQxRGjocommunity as the official sponsor of the Iceland cricket team, and its UK tours, for the next two years. We urge you to join their community and to follow@reddit_cricket. We’ll be launching our 2018 kit with them soon.pic.twitter.com/gaZQPg4d2U

— Iceland Cricket (@icelandcricket)April 23, 2018

Ther/cricketsubreddit will now vote to select a phrase/slogan which will be printed on the team’s jerseys and a separate nominations thread will decide the “brand name” via a voting process. While ther/cricketcrowdfunding has reached its goal, the original crowdfunding campaign launched by the team is open and could stilluse your help.

Pranob Mehrotra

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