Xiaomi Remains India’s No 1 Smart TV Brand for 5 Successive Quarters
Xiaomi is not only thenumber 1 smartphone brandin India over the past eight quarters, the company’s Mi TV line has also reportedly been doing pretty well in the home entertainment sector. In a tweet on Wednesday, the company’s head of India operations, Manu Kumar Jain, cited an IDC report to claim that the company has now retained its crown as thenumber 1 smart TV brand in the countryfor 5 quarters in a row.
BOOM 💥
Mi fans, I’m super kicked to announce that@MiTVIndiahas remained India’s#1SmartTVBrandfor 5 consecutive quarters.
Thank you, Mi fans. 🙏 RT 🔄 this if you are a proud#MiTVowner and gear up for#SmarterLiving2020.#Xiaomi❤️@XiaomiIndiapic.twitter.com/d95DUSvrxf
— Manu Kumar Jain (@manukumarjain)September 11, 2019
As can be seen from the infographic posted by Xiaomi, the company apparently holds a stranglehold in the television sector with a 32 percent market share of all smart TVs sold in the country, while traditional segment leaders, LG, Samsung and Sony, lag way behind with just 14 percent, 13 percent and 12 percent market shares, respectively.
It will be interesting to see, however, as to how the market dynamics will be affected onceOnePlus launches its much-awaited televisionsin the country later this year. As for Xiaomi, the company also recentlylaunched Redmi-branded TVsin China, but there’s no word yet on when they will make their way to India.
With IoT slowly but surely becoming a thing in most households in India, the Smart TV sector in the country has seen tremendous growth over the past few years, and Xiaomi has well and truly been in the forefront of that growth with its affordably-priced Mi TV lineup. The company sells alarge number of MI TV modelsin India, starting from ultra-affordable 32-inch devices like the Mi TV 4A 32-inch and going right up to the more premium Mi LED TV 4 PRO 55-inch.
Kishalaya Kundu
Passionate techie. Professional tech writer. Proud geek.
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